{"id":3761,"date":"2019-12-31T08:13:13","date_gmt":"2019-12-31T08:13:13","guid":{"rendered":"http:\/\/www.mymedicplus.com\/news\/?p=3761"},"modified":"2021-03-31T00:15:50","modified_gmt":"2021-03-30T18:45:50","slug":"a-decade-in-diets-how-people-industry-and-practitioners-shaped-food-choices-over-the-past-ten-years","status":"publish","type":"post","link":"https:\/\/www.mymedicplus.com\/blog\/a-decade-in-diets-how-people-industry-and-practitioners-shaped-food-choices-over-the-past-ten-years\/","title":{"rendered":"A decade in diets: how people, industry and practitioners shaped food choices over the past ten years"},"content":{"rendered":"\n<p>Source: thehindu.com<\/p>\n<p>\u201cWe all know that if we consume too much beer, cake, pizza and cheeseburgers and all the other things that make life frankly worth living, we will add pounds to our bodies because we have taken in too many calories,\u201d says Bill Bryson in his new book,\u00a0The Body: A Guide for Occupants.The author, who is neither doctor nor scientist, writes for the layperson.<\/p>\n<p>It\u2019s apt that he talks of the knowledge we now have of what will make us overweight or obese. Obesity itself was declared a disease in 2013; fat a noun that refers to a food group, never a person. A decade ago,\u00a0In Defense of Foodcame out, and over the years, we had internalised author Michael Pollan\u2019s guideline to \u201ceat food, not too much, mostly plants.\u201d We also got more involved in what we consumed, not leaving it just up to our doctors and dietitians to dictate to us.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mymedicplus.com\/blog\/a-decade-in-diets-how-people-industry-and-practitioners-shaped-food-choices-over-the-past-ten-years\/#Power_to_the_people\" >Power to the people<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mymedicplus.com\/blog\/a-decade-in-diets-how-people-industry-and-practitioners-shaped-food-choices-over-the-past-ten-years\/#A_supplemental_corollary\" >A\u00a0supplemental\u00a0corollary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mymedicplus.com\/blog\/a-decade-in-diets-how-people-industry-and-practitioners-shaped-food-choices-over-the-past-ten-years\/#Back_to_basics\" >Back to basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mymedicplus.com\/blog\/a-decade-in-diets-how-people-industry-and-practitioners-shaped-food-choices-over-the-past-ten-years\/#A_change_in_thought\" >A change in thought<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Power_to_the_people\"><\/span><strong>Power to the people<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Celiac disease or even gluten sensitivity has caused people years of suffering with anything from bloating and diarrhoea to breathing difficulty. People suffering from this and various other auto-immune diseases like rheumatoid arthritis, multiple sclerosis, asthma, and allergies that do not have cures in allopathic medicine, have found relief from diet changes.<\/p>\n<div id=\"vdo_ai_div-0\">\u00a0<\/div>\n<div class=\"img-full-width lead-img-verticle\">\n<p>\u201cPeople have stood up and talked about food,\u201d says Rachna Chhachhi, a Mumbai-based nutritional therapist and cancer nutrition coach. \u201cThe reaction against gluten and dairy has happened because there has been suffering at a physical and mental level.\u201d Rachna, who reversed an auto-immune condition she was afflicted with, wrote about managing lifestyle diseases through food, in her 2014 book,\u00a0<em>Restore<\/em>.<\/p>\n<p>We also know a great deal more, \u201cand understand the science\u201d behind food and health better, says Lovneet Batra, a Delhi-based sports nutritionist. \u201cPeople today know what inflammation within the body is and what causes it [packaged and refined foods, for instance],\u201d she says. This doesn\u2019t mean people won\u2019t drink Diet Coke, \u201cbut they know it\u2019s not a good thing to put into the body.\u201d<\/p>\n<p>Lovneet adds that the thought has shifted, from calories to chemicals \u2014 people want to eat organic, stay away from packaged and junk foods, and understand that nutrition is personalised.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_supplemental_corollary\"><\/span><strong>A\u00a0<\/strong><strong>s<\/strong><strong>upplemental<\/strong><strong>\u00a0corollary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Similarly, a decade ago, Ritika Samaddar, Regional Head, Department of Clinical Nutrition and Dietetics, Max Healthcare, Delhi, was busy drawing up therapeutic diets for those afflicted with renal failure, diabetes, and heart and other problems. Today, her patients are those who look for wellness solutions. People ask for better-skin or -hair diets; women on the verge of menopause ask how they should regulate what they eat; and there are those looking at weight loss for a wedding. This proactivity and heightened awareness of wellness, combined with the availability of preventive health check-ups has meant that deficiencies too get detected.<\/p>\n<p>Both work only for a short period, says Rachna, adding that \u201cwe now know keto over a long period can impact the kidney and going vegan for long can cause chronic fatigue.\u201d This is possibly the first time that fad diets worked \u201cbecause our earlier eating habits were so bad,\u201d she elaborates.<\/p>\n<p>This decade also saw the rise of the Mediterranean diet, fuelled in India by olive oil companies that hoped to displace locally-made traditional oils. They offered junkets to influencers like\u00a0<strong>dieticians\u00a0<\/strong>and journalists to olive oil-producing countries, selling the benefits of the oil. There was no doubt of the benefits, but we didn\u2019t need it either for our bodies or our style of cooking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Back_to_basics\"><\/span><strong>Back to basics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite this, our native foods have seen a bump up, thanks to a larger movement in revival of all that\u2019s traditional and a new-found pride in our culture itself. They\u2019ve also been marketed well, with pretty packaging that targets adults, taking us back to our roots (Conscious Food, Kiru), or children, taking the food to them (Slurrp Farm, Akiva Superfoods).<\/p>\n<p>\u201cThe scriptures have become the backbone of modern healing and a lot of onus is put on food. We always knew what to eat if we had a stomach upset or poor digestion,\u201d says Manjari Chandra, Delhi-based dietician. She says now with the Ministry of AYUSH, we have access to traditional healers who can tell us which texts these come from.<\/p>\n<p>However, there are some nuances here: while people may have found their roots and are willing to try out new health foods in India, they are also travelling more and experiencing world cuisine. All of this comes at a time when there\u2019s also stress on living a sustainable lifestyle and eating local and seasonal too. \u201cThis has led to the growth of a number of \u2018foreign\u2019 foods, like quinoa being grown in India,\u201d says Sheela. We needn\u2019t be alarmed though, because foods like tomato that do not form a part of our traditional diets have been incorporated into our cooking.<\/p>\n<p>This East-meets-West approach has led to the nascent stages of integrative nutrition in India. This means that a blend of traditional medical practices that use food as medicine, and nutrition and dietetics as studied in university might soon be practised.<\/p>\n<p>\u201cThis is an evolving branch of study, and we always thought our (Ayurveda) system is very different from theirs (the West\u2019s allopathy practice). Now we realised that there\u2019s a lot in common,\u201d says Sheela. The University of Trans-Disciplinary Health Sciences and Technology in Bengaluru, has a course for this.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_change_in_thought\"><\/span>A change in thought<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cWe have so far been following American and British guidelines which may not have been correct for us in India. For instance, internationally, it is still said that 50% of food should be carbohydrates, based on the food pyramid,\u201d says Manjari. But the 2014 book\u00a0Death by Food Pyramid:\u00a0How Shoddy Science, Sketchy Politics and Shady Special Interests Have Ruined Our Health\u00a0talks of how this diagram has no value.<\/p>\n<p>It\u2019s also true that the \u2018big food\u2019 industry has manipulated the West a great deal more than it did India. In fact, the American Academy of Pediatrics says that \u201c100-percent fresh or reconstituted fruit juice can be a healthy part of the diet of children older than one year when consumed as part of a well-balanced diet.\u201d<\/p>\n<p>This is a reference to packaged juices, which Indian dieticians reject for regular healthy children, as we believe packaged foods are best avoided.<\/p>\n<p>However, as the food industry in India grows, it\u2019s beginning to have a greater impact on how the government regulates it: Despite planning to, the\u00a0<strong>Food Safety\u00a0<\/strong>and Standards Authority of India (FSSAI) is yet to pass the colour-coded labelling on foods high in fats, sugar, and salt (HFSS).<\/p>\n<p>Collectively, we have managed to talk a great deal about food and nutrition, without being able to bring down obesity levels in our cities. This is the next decade\u2019s greatest worry.<\/p>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[2658,2657,636,481,2655,2654,1978,2656,2653],"class_list":["post-3761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weight-loss-gain","tag-diet-health","tag-dieticians","tag-fitness","tag-food","tag-food-and-dining-general","tag-food-safety","tag-nutrition-and-diet","tag-organic-foods","tag-slow-food"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A decade in diets: how people, industry and practitioners shaped food choices over the past ten years - MyMedicPlus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mymedicplus.com\/blog\/a-decade-in-diets-how-people-industry-and-practitioners-shaped-food-choices-over-the-past-ten-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A decade in diets: how people, industry and practitioners shaped food choices over the past ten years - 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